Privacy Policy

Effective Date: January 1, 2026

This Privacy Policy explains how Prime Pine collects, uses, stores, and protects personal information provided through our website and services. By using this website or engaging with our services, you acknowledge that you have read and understood this policy.

Information We Collect

Information You Provide Directly

When you interact with our services, we may collect the following types of personal information:

• Name and contact information including email address
• Delivery address when applicable to service provision
• Service preferences and dietary requirements when voluntarily shared
• Communication content when you contact us via email
• Any additional information you choose to provide in forms or correspondence

Information Collected Automatically

When you visit our website, certain technical information may be collected automatically:

• Browser type and version
• Operating system
• IP address
• Pages visited and time spent on each page
• Referring website addresses
• Date and time of access

How We Use Your Information

We use collected information for the following purposes:

• Processing and fulfilling service requests
• Communicating about deliveries, schedules, and service updates
• Responding to inquiries and providing customer support
• Improving our website functionality and user experience
• Analyzing usage patterns to enhance our services
• Complying with legal obligations and protecting our rights

We do not use personal information for purposes unrelated to those described above without obtaining your explicit consent.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. Information may be shared only in the following limited circumstances:

• Service Providers: We may share information with trusted partners who assist in operating our website or conducting our business, provided they agree to maintain confidentiality.
• Farm Partners: When you select farm direct services, relevant contact information may be shared with your designated farm partner to facilitate direct communication and delivery coordination.
• Legal Requirements: We may disclose information when required by law or to protect our rights, property, or safety, or that of others.

Data Security

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Secure server infrastructure with encryption protocols
• Access controls limiting who can view personal information
• Regular security assessments and updates
• Employee training on data protection practices

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we securely delete or anonymize it.

Your Rights

Under New Zealand privacy law, you have the following rights regarding your personal information:

• Access: You may request access to the personal information we hold about you.
• Correction: You may request correction of inaccurate or incomplete information.
• Deletion: You may request deletion of your personal information, subject to legal retention requirements.
• Objection: You may object to certain processing of your information.
• Portability: You may request a copy of your information in a structured, commonly used format.

To exercise these rights, contact us at [email protected] with details of your request.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. For detailed information about how we use cookies, please refer to our Cookies Policy.

Third-Party Links

Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

Children's Privacy

Our services are not directed to individuals under the age of sixteen. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. When we make material changes, we will update the effective date at the top of this page. We encourage you to review this policy regularly to stay informed about how we protect your information.

Contact Information

If you have questions, concerns, or complaints regarding this Privacy Policy or our data practices, please contact us:

Prime Pine
87 Fernbrook Lane
Kaiapoi, Canterbury 7630
New Zealand
Email: [email protected]